As usual this all starts with research, we have looked at both standard and vegan donut companies across the world (mainly through their Instagram or YouTube reviewer episodes) and have noticed that only 10% *** Not an actual stat *** seem to do anything with their boxes at all.
The vast majority have a white or brown box with a black picture of their logo or even something like 'donuts' on the top. It does seem like a fairly cost effective approach but it does mean that when people leave the shop or receive the donuts, the brand doesn't go with them. For some that may not matter because donuts are amazing AF and the box certainly won't dictate that... But it does make the un-boxing on IG/YouTube/Facebook/wherever else you post that much more attractive.
So we decided that for our donuts we will have a colorful branded beauty of a box that is fit for our delicious vegan donuts!
The other thing we really wanted to display was our social media icons. We are going to be rallying around social doing all kinds of taste tests, food porn pics, memes, dancing donuts, etc!
This is our vegan donut boxes working prototype - let us know your thoughts!